Welcome To MDs4Kids Pediatrics
Home of the Gerba Method
About Gary S. Mirkin, MD
As one of the founders and the current President of Allied Physicians Group, Gary Mirkin, MD, FAAP, is a recognized leader in the physician community. Allied Physicians Group, which was formed approximately ten years ago with approximately 30 physicians, now serves more than 180,000 patients and includes 130 physicians with 30+ offices throughout Long Island, Greater NYC, and the Hudson Valley. In addition to being the largest pediatric group in the country, Allied is recognized by the NCQA as a patient centered medical home.
Under Dr. Mirkin’s leadership, Allied Physicians Group has been recognized for its efforts in promoting wellness initiatives such as breastfeeding, weight loss and nutrition as well as pediatric mental health screening. In particular, his emphasis on early diagnosis of mental health issues through adolescent screening has helped countless young people and teens with depression and other mental health challenges.
In 2015, Allied Physicians Group launched the Allied Foundation, a not-for-profit organization whose mission is to improve the health and well-being of people in the community. Allied Foundation uses a combination of fundraising and program implementation to achieve its mission. Allied Foundation supports:
Breastfeeding in the community. Allied Lactation Consultants are available to help guide every mother reach her personal breastfeeding goal.
Community-wide education. Free lecture series on topics including managing food allergies, ADHD, anxiety and more.
Early childhood literacy. Many locations participate in collect gently used books from their communities to be donated to The Book Fairies and others support Reach Out and Read initaitives.
Dr. Mirkin graduated from The Ohio State University with a B.S. in Microbiology in 1979. He then went on to The Ohio State University College of Medicine, which he completed in 3 years, graduating in 1982. Dr. Mirkin completed his residency in Pediatrics at The New York Hospital-Cornell University Medical Center from 1982-1985. He has been board certified in Pediatrics since 1989, is a fellow of the American Academy of Pediatrics, and has a special interest in dealing with infectious disease and autism. He has been honored with the Healthcare Heroes Physician Hero Award in 2013 as well as a “Top CEO” in 2016 by Long Island Business News.
When he is not working, spending his time as President of Allied and with his patients, Dr. Mirkin enjoys cycling. He has completed the 62 mile Mansion Ride for Autism multiple times and has also completed four NYC Century Bike Tours.
About William M. Gerba, MD
Dr. William M. Gerba graduated from the Albert Einstein College of Medicine at Yeshiva University in 1974. He works in Great Neck, NY and specializes in Pediatrics. Dr. Gerba is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.
About Heidi R. Russ, MD
Dr. Heidi R. Russ graduated from the Thomas Jefferson University, Jefferson Medical College in 1989. She works in Great Neck, NY and specializes in Pediatrics. Dr. Russ is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.
About Karen A. Rubel, MD
Dr. Karen A. Rubel graduated from the Hahnemann University School of Medicine in 1995. She works in Great Neck, NY and specializes in Pediatrics. Dr. Rubel is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.
About Eric Gould, MD
Dr. Eric Gould earned his medical degree at New York Medical College and completed his pediatric internship at Long Island Jewish Hospital before serving as a physician in the United States Army. He completed a fellowship in developmental pediatrics at the Rose Kennedy Center of Albert Einstein College of Medicine. Dr. Gould has been in private practice in Great Neck for over 4 decades and was named a top doctor in the New York metro area from 2016 through 2019 by New York Magazine and a Top Pediatrician by the magazine six times. Newsday has selected him as one of the Top Doctors on Long Island 11 times, including 2019. In addition, he has served as a clinical assistant professor at Hofstra Medical School since 2014.
About Rebecca Biber, NP
Rebecca Biber graduated from Pace University in 2008. She works in Great Neck, NY and specializes in Pediatrics.
About Mary Ellen Cassidy, PA
Ms. Cassidy works in Great Neck, NY and specializes in Pediatrics. Ms. Cassidy is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.
In order to accommodate the needs and requests of our patients, we have enrolled in numerous managed care insurance programs. However, due to evolution and mergers in the insurance industry, this practice does not participate in all insurance plans. Therefore, it is your responsibility to confirm that our practice participates in your particular insurance plan.
While we are pleased to be able to provide this service to you, it is extremely difficult for us to know all the individual requirements of each insurance plan. Each plan has different stipulations regarding how often services may be rendered, particularly how often your child may have a check up. Even within the same insurance company, individual plans may differ depending upon what type of contract your employer has negotiated.
Providing quality medical care for our patients is our primary concern; we are more than willing to provide that care within your insurance contract guidelines whenever possible if you let us know at each time of service what those guidelines are.
It is your responsibility, as the parent/insured, to be aware of the current terms of your insurance coverage. All copayments, by contract, must be paid at the time of your visit. We reserve the right to charge an additional service charge—currently $10.00—for any copay left unpaid on the date of service. If your yearly deductible has not been met, this must be paid at the time of your visit. If you do not have insurance, or insurance we participate in, payment is expected at the time of service. For your convenience, we accept cash, check or credit cards.
If your insurance plan requires you to have a referral to see a specialist, you must coordinate getting that referral prior to your appointment with the specialist. In most cases, your insurer will require that we see your child for the particular problem before we may issue a referral.
If you do not inform us of any special requirements in your insurance contract and we subsequently order services such as lab work, x-rays, hospitalization, immunizations, etc., that are not covered by your insurance policy, you agree to be responsible for all charges related to these services. Payment for these services is your financial responsibility.
If services are provided and your coverage is not in effect or you have failed to provide us with the correct information to submit the insurance claim in a timely manner, any fees submitted and denied will become your financial responsibility.
With your cooperation and assistance, you should be able to receive all of the benefits offered to you and we will be able to concentrate on caring for your children’s medical needs.
A copy of our policies will be provided in-office to be signed.
No walk-in's, appointment only.
Aetna Choice POS II
Aetna Elect Choice EPO
Aetna Managed Choice POS Open Access
Aetna Signature Administrators PPO
BCBS Blue Card PPO
CIGNA Open Access Plus
EmblemHealth PPO GHI
Empire Prism EPO Blue Priority
Great West PPO
Healthfirst NY HMO ABCD
Humana ChoiceCare Network PPO
MVP Preferred PPO
UHC Choice Plus POS
UHC Navigate HMO
UHC Navigate POS
UHC Options PPO