• Mds4Kids Medical

  • (516) 466-KIDS

  • Welcome To MDs4Kids Pediatrics

    Home of the Gerba Method


    About Gary S. Mirkin, MD

    As one of the founders and the current President of Allied Physicians Group, Gary Mirkin, MD, FAAP, is a recognized leader in the physician community. Allied Physicians Group, which was formed approximately ten years ago with approximately 30 physicians, now serves more than 180,000 patients and includes 130 physicians with 30+ offices throughout Long Island, Greater NYC, and the Hudson Valley. In addition to being the largest pediatric group in the country, Allied is recognized by the NCQA as a patient centered medical home.

    Under Dr. Mirkin’s leadership, Allied Physicians Group has been recognized for its efforts in promoting wellness initiatives such as breastfeeding, weight loss and nutrition as well as pediatric mental health screening. In particular, his emphasis on early diagnosis of mental health issues through adolescent screening has helped countless young people and teens with depression and other mental health challenges.

    In 2015, Allied Physicians Group launched the Allied Foundation, a not-for-profit organization whose mission is to improve the health and well-being of people in the community. Allied Foundation uses a combination of fundraising and program implementation to achieve its mission. Allied Foundation supports:
    Breastfeeding in the community. Allied Lactation Consultants are available to help guide every mother reach her personal breastfeeding goal.

    Community-wide education. Free lecture series on topics including managing food allergies, ADHD, anxiety and more.
    Early childhood literacy. Many locations participate in collect gently used books from their communities to be donated to The Book Fairies and others support Reach Out and Read initaitives.

    Dr. Mirkin graduated from The Ohio State University with a B.S. in Microbiology in 1979. He then went on to The Ohio State University College of Medicine, which he completed in 3 years, graduating in 1982. Dr. Mirkin completed his residency in Pediatrics at The New York Hospital-Cornell University Medical Center from 1982-1985. He has been board certified in Pediatrics since 1989, is a fellow of the American Academy of Pediatrics, and has a special interest in dealing with infectious disease and autism. He has been honored with the Healthcare Heroes Physician Hero Award in 2013 as well as a “Top CEO” in 2016 by Long Island Business News.

    When he is not working, spending his time as President of Allied and with his patients, Dr. Mirkin enjoys cycling. He has completed the 62 mile Mansion Ride for Autism multiple times and has also completed four NYC Century Bike Tours.

    About William M. Gerba, MD

    Dr. William M. Gerba graduated from the Albert Einstein College of Medicine at Yeshiva University in 1974. He works in Great Neck, NY and specializes in Pediatrics. Dr. Gerba is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.

    About Heidi R. Russ, MD

    Dr. Heidi R. Russ graduated from the Thomas Jefferson University, Jefferson Medical College in 1989. She works in Great Neck, NY and specializes in Pediatrics. Dr. Russ is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.

    About Karen A. Rubel, MD

    Dr. Karen A. Rubel graduated from the Hahnemann University School of Medicine in 1995. She works in Great Neck, NY and specializes in Pediatrics. Dr. Rubel is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.

    About Rebecca Biber, NP

    Rebecca Biber graduated from Pace University in 2008. She works in Great Neck, NY and specializes in Pediatrics.

    About Mary Ellen Cassidy, PA

    Ms. Cassidy works in Great Neck, NY and specializes in Pediatrics. Ms. Cassidy is affiliated with Long Island Jewish Medical Center, North Shore University Hospital and Winthrop University Hospital.

    Pierangela Frisina, PNP

    Pierangela is a Pediatric Nurse Practitioner who is board certified in pediatric primary care. She started her career as a medical assistant at MDs4Kids while in nursing school. Upon receiving her Bachelor of Science in Nursing from Molloy University, she started working at NYU- Langone Long Island in the Pediatric Intensive Care Unit. She later graduated with her master's degree as a Pediatric Nurse Practitioner. After graduation, she continued to work in the Pediatric Intensive Care Unit at NYU-Langone Long Island, caring for patients and families with complex medical needs. She has recently joined MDs4Kids as a Pediatric Nurse Practitioner and is excited to be back where her career started 19 years ago.
    Pierangela is married and has three children. When she is not working, Pierangela enjoys spending time with her family, traveling, and vacationing.

    Office Policies

    In order to accommodate the needs and requests of our patients, we have enrolled in numerous managed care insurance programs. However, due to evolution and mergers in the insurance industry, this practice does not participate in all insurance plans. Therefore, it is your responsibility to confirm that our practice participates in your particular insurance plan.

    While we are pleased to be able to provide this service to you, it is extremely difficult for us to know all the individual requirements of each insurance plan. Each plan has different stipulations regarding how often services may be rendered, particularly how often your child may have a check up. Even within the same insurance company, individual plans may differ depending upon what type of contract your employer has negotiated.

    Providing quality medical care for our patients is our primary concern; we are more than willing to provide that care within your insurance contract guidelines whenever possible if you let us know at each time of service what those guidelines are.

    It is your responsibility, as the parent/insured, to be aware of the current terms of your insurance coverage. All copayments, by contract, must be paid at the time of your visit. We reserve the right to charge an additional service charge—currently $10.00—for any copay left unpaid on the date of service. If your yearly deductible has not been met, this must be paid at the time of your visit. If you do not have insurance, or insurance we participate in, payment is expected at the time of service. For your convenience, we accept cash, check or credit cards.

    If your insurance plan requires you to have a referral to see a specialist, you must coordinate getting that referral prior to your appointment with the specialist. In most cases, your insurer will require that we see your child for the particular problem before we may issue a referral.

    If you do not inform us of any special requirements in your insurance contract and we subsequently order services such as lab work, x-rays, hospitalization, immunizations, etc., that are not covered by your insurance policy, you agree to be responsible for all charges related to these services. Payment for these services is your financial responsibility.

    If services are provided and your coverage is not in effect or you have failed to provide us with the correct information to submit the insurance claim in a timely manner, any fees submitted and denied will become your financial responsibility.

    With your cooperation and assistance, you should be able to receive all of the benefits offered to you and we will be able to concentrate on caring for your children’s medical needs.

    A copy of our policies will be provided in-office to be signed.

    Office Hours

    Monday 9AM-5PM
    Tuesday 9AM-5PM
    Wednesday 9AM-5PM
    Thursday 9AM-5PM
    Friday 9AM-5PM
    Saturday 9AM-12PM
    Sunday Closed

    No walk-in's, appointment only.

    Insurance Plans

    Aetna Choice POS II
    Aetna Elect Choice EPO
    Aetna HMO
    Aetna Managed Choice POS Open Access
    Aetna Signature Administrators PPO
    BCBS Blue Card PPO
    CIGNA Open Access Plus
    EmblemHealth PPO GHI
    Empire HMO
    Empire PPO
    Empire Prism EPO Blue Priority
    Great West PPO
    Healthfirst NY HMO ABCD
    Humana ChoiceCare Network PPO
    Multiplan PPO
    MVP Preferred PPO
    Oxford Freedom
    Oxford Liberty
    UHC Choice Plus POS
    UHC Navigate HMO
    UHC Navigate POS
    UHC Options PPO

    Contact Us

    935 Northern Blvd, Ste 300
    Great Neck, NY 11021

    (516) 466-KIDS

    Allied Physicians Group




    Dear Patient: 

    This is not meant to alarm you! It is just the opposite!! We at BEACH PEDIATRICS want to communicate to you that we take te new Federal HIPAA Laws (Health Insurance Portability and Accountability Act) very seriously. These laws were written to protect the confidentiality of your health information. We understand that your medical information is personal and we are committed to protecting it. We create a record of the care and services you receive at our office to provide you with quality care and to comply with certain legal requirements. Due to the rapid explosion if the computer and electronic technology in healthcare records, the government has rightfully sought to standardize and protect your information. This notice will tell you about the ways we may use and share medical information about you, describe your rights and certain duties we have regarding the use and disclosure if medical information. 

    We want you to know about the policies and procedures BEACH PEDIATRICS has developed to make sure your health information will not be shared with anyone who does not require it. In addition, our office is subject to State and Federal law regarding your information and we want you to understand our policy and your rights as our valuable patient. 

    BEACH PEDIATRICS will use and communicate your health information only to provide treatment, obtain payment, and conduct health care operations. Your information will not be used for any other purposes unless we have been asked for and been given your written permission. 

    TO PROVIDE TREATMENT: We will use your health information at BEACH PEDIATRICS to provide you with the best pediatric healthcare! This may include administrative and clinical office procedures made to optimize scheduling and coordination of care between the doctors, nurses, lab personnel, reception staff and billing department. We may share this information with physicians you have been referred to, labs, pharmacies or other health care providers involved in your treatment. 

    TO OBTAIN PAYMENT: We may include your health information with an invoice used to collect payment for treatment you receive at BEACH PEDIATRICS. These insurance claim forms may be filed for you by mail or electronically. Be assured that we will only work with companies who share our commitment to your privacy. 

    TO CONDUCT HEALTH CARE OPERATIONS: Your health information may be used to measure and improve the quality of pediatric care, evaluate the performance of our staff, in teaching at the office and to get the accreditation, certifications, licenses, and credentials we need to serve you. 

    IN PATIENT REMINDERS: Because regular pediatric care is important for your child’s health, we remind you if appointments or that it is time for you to contact us for an appointment. Also we may contact you to follow up on your child’s treatment and to inform you of treatment options or services that may be of interest to you or your family. Our communications with you are an integral part of our philosophy at BEACH PEDIATRICS to make sure your children receive the best preventive and curative care possible! This may include newsletters, postcards, telephone pr electronic reminders such as email (unless you choose not to receive these reminders). 

    ABUSE, NEGLECT, OR DOMESTIC VIOLENCE: We will notify government authorities if we believe a child is a victim of abuse, neglect, or domestic violence. We may share your medical information if is necessary to prevent a serious threat to your child’s health or safety, or the health or safety of others. 

    PUBLIC HEALTH, NATIONAL SECURITY, MEDICAL RESEARCH: As required by law, we may disclose your medical information to public health or legal authorities in charge of preventing or controlling disease. Health information could be important when the information could lead to control or prevention of an epidemic or the understanding of new side effects of a treatment. In addition, advancing medical knowledge often involves learning from the careful study of the medical histories or prior patients. This study would happen only under the ethical guidance, requirements and approval of an Institutional Review Board. 

    FOR LAW ENFORCEMENT: As permitted or required by State or Federal law, BEACH PEDIATRICS may disclose your health information to a law enforcement official for certain law enforcement purposes, including if your child is a victim of a crime or in order to report a crime. 

    FRIENDS AND FAMILY: We may share your health information with those you tell us will be helping you with treatment, home care, medications or payment. We will be sure to ask your permission first. We will also use our professional judgement to make decisions in your child’s best interest about allowing someone to pick up medicine, prescriptions, or medical information for you. 

    AUTHORIZATION TO USE OR DISCLOSE HEALTH INFORMATION: Other then stated above, or where required by law, we will not disclose your health information other than with your written authorization. You may revoke that permission in writing at any time. 


    RESTRICTIONS: You have the right to request additional restrictions on certain uses and disclosures of your of your child’s health information. BEACH PEDIATRICS will make every effort to honor reasonable restriction preferences. 

    CONFIDENTIAL COMMUNICATIONS: You have the right to ask that we communicate with you in a certain way. For instance, you may request we communicate your health information privately, through mailed communications that are sealed, or at different locations such as at home or work. Your request must be made in writing. Our office will make every effort to honor your reasonable requests. 

    INSPECT AND COPY YOUR HEALTH RECORD: You have the right to look at or copy your health information. You must make your request in writing and you will be charged a reasonable fee to duplicate and assemble your copy. 

    AMEND YOUR HEALTH INFORMATION: You have the right to request that we change your medical information. We will be happy to accommodate you as long as our office maintains this information. In order to standardize our process, please provide us with your request in writing and describe you reason for the change. We may deny your request if we did not create the information you wanted changed, if the information is not part of our records or f the records are determined to be accurate and complete. If we deny your request, we will provide you a written explanation. 

    DOCUMENTATION OF HEALTH INFORMATION: You have the right to receive a list of how and where we, our business associates shared your medical information for purposes other than treatment, payment, or health care options. 

    You have the right to obtain a copy of the Notice of Privacy Practices from our office at any time. Stop by or call us and we will mail or make you a copy. You can also get a copy visiting our website at www.beachpediatrics.com. BEACH PEDIATRICS is required by law to maintain the privacy of your health information and to provide you with his notice. We are required to practice the policies and procedures described above, but reserve the right to change the terms of this notice. If we change our privacy practices, we will be sure to notify you with a revised notice. 
    Thank you very much for taking the time to review how we are carefully using your health information. You have the right to question or complain to us or the Secretary of Health and Human Services if you believe your rights have been compromised. We encourage you to express any concerns you may have to us in writing. If you have any questions we want to hear from you.